Brands watch for "ghost" ads - Warc
http://www.warc.com/LatestNews/News/Brands_watch_for_ghost_ads.news?ID%3D31211NEW YORK: Brand owners like Coca-Cola, adidas and Mazda have put provisions in place to try and prevent the creation of "ghost" ads by agencies, an issue that can rapidly grow to threaten a brand's reputation. Ford, the automaker, recently apologised ...
Submitted in section: Paranormal news 2013: Brands watch for "ghost" ads - Warc