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Brands protect against "ghost" ads - Warc

http://www.warc.com/LatestNews/News/Brands_protect_against_ghost_ads.news?ID%3D31211

NEW YORK: Brand owners like Coca-Cola, adidas and Mazda have put provisions in place to try and prevent the creation of "ghost" ads by agencies, an issue that can rapidly grow to threaten a brand's reputation. Ford, the automaker, recently apologised ...

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