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The secret formula behind low-budget hits like 'Paranormal Activity' and 'Whiplash' - Recode

http://www.recode.net/2017/2/13/14603058/blum-productions-low-budget-formula-purge-whiplash-paranormal-activity

The movie studio Blumhouse Productions has become known for doing less with more. Namely, turning low-budget flicks — think “Paranormal Activity,” “The Purge” franchise and indie sensation “Whiplash” -- into blockbuster hits. So what's the formula?

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