Overview of the science of persuasion, compliance, marketing, propaganda, and "brainwashing" from a psychological perspective, together with a discussion of ethics surrounding these issues.

Lecture notes covering cognitive dissonance theory, social influence, social judgment, the elaboration likelihood model, and the theory of reasoned action. No onward links.

Online coursebook by Steven Booth-Butterfield, for his course in Persuasion Theory and Research at West Virginia University.

Hypertext teaching model covering attitudes, social influence, and group dynamics.

Articles and videos explaining the art of persuasion.