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Persuasion and Social Influence (Subscribe)



Working Psychology: Introduction to Influence

Overview of the science of persuasion, compliance, marketing, propaganda, and "brainwashing" from a psychological perspective, together with a discussion of ethics surrounding these issues.

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Social Influence Theories

Lecture notes covering cognitive dissonance theory, social influence, social judgment, the elaboration likelihood model, and the theory of reasoned action. No onward links.

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Primer of Practical Persuasion and Influence

Online coursebook by Steven Booth-Butterfield, for his course in Persuasion Theory and Research at West Virginia University.

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Hypertext teaching model covering attitudes, social influence, and group dynamics.

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Become an Expert Persuader

Articles and videos explaining the art of persuasion.

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