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Crisis-Wracked Town Bets on Smurf-Based Economy - Pacific Standard

http://www.psmag.com/culture-society/crisis-wracked-town-bets-on-smurf-based-economy-60158/

... one of the few programs to have found success combating southern Europe's now five-year-old unemployment crisis. The scheme recalls American highway towns' use of kitsch to lure passing travelers—free ice water, unlikely museums, cryptozoology.

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